Friday, 21 March 2014
Thursday, 20 March 2014
Question 3. What kind of media institution might distribute your media product and why?
Conde Nast is a company that would produce and
circulate my magazine. My magazine is a fashion magazine mostly which is aimed
at women, of a higher class, therefore they are willing to spend money. This
fits with the portfolio of Conde Nast which produce magazine mainly aimed at
rich women. Conde Nast already publish a fashion magazine but this is aimed at
women aged 25-40 years old, but mine is aimed at 15-19 year old teenagers. By
producing similar magazines but being aimed at different ages, attract a
younger audience to Conde Nast which would result in the younger women moving
onto the other magazines they publish as they get older. This will increase the
income for Conde Nast. My magazine also offers a music aspect, which will
broaden the portfolio of Conde Nast and benefit the company.
Bauer is one of the publishers which would not produce my magazine due to the fact their target audience is 85% male, but my magazine is completely based on a female audience. Bauer is aimed at a lower class unlike my higher class target audience so I would have to lower the price of my magazine to fit the target audience to Bauer and not my own.
Bauer is one of the publishers which would not produce my magazine due to the fact their target audience is 85% male, but my magazine is completely based on a female audience. Bauer is aimed at a lower class unlike my higher class target audience so I would have to lower the price of my magazine to fit the target audience to Bauer and not my own.
IPC Media is the second publisher, which would not
distribute my magazine because they already produce many magazines, which are
similar to mine, therefore my media product would not offer anything new to
their company and portfolio. Also, the target audience of IPC Media is men and
women in their late 20’s, whereas my target audience is women aged 15-19 years
old.
My magazine would benefit most by being produced by a
main publisher like Conde Nast because my magazine has a lot to offer their
company and it is more expensive. Also a limited amount of money would be made
if not enough were sold. Controversially, there are advantages of investing in
a small publishing company, for example, being apart of a smaller list assures
that you’re magazine is less likely to be minimized by a bigger magazine.
However, disadvantages can also be argued as going with a smaller company which
has less money could mean that less money will be invested into the publishing
of my magazine, but going towards a bigger magazine.
Still, a bigger publishing company has more money and would
not delay spending the appropriate costs of retailing and marketing
endorsements. Big publishers, like Conde Nast have a big foundation to increase
any sale prospects. This is an advantage of participating in a big publishing
company. A disadvantage of joining a larger publishers is that my magazine may
have to be printed in specific layouts. Also my magazine would probably have to
achieve and precise profit in order to continue with Conde Nast. As it has
become tough for magazines to survive and be successful, this is proven by this
statistic: 60% of magazines fail within the first year of publication and 2 in
10 magazines survive the first 4 years of publication.
Digital distribution is available and possible along
with a subscription but my research showed that my target audience were not
interested in an online version. Therefore, I am positive that Conde Nast will
publish my magazine.
Question 6. What have you learnt about technologies from the process of constructing this product?
By using Photoshop I learnt how to edit and adjust my
pictures to achieve the ‘look’ I was going for. I had to use the black and
white tool to make my images black and white. For my overall 3 pages of my magazine
I had to learn how to use: text tool, free transform tool, crop tool, gradient
tool and many more. I used the gradient tool to create the gradual transition
from black to white across my contents and feature article pages. The text tool was the main tool to accomplish my
magazine, as within this tool I had to change sizes, fonts and colours as well.
My skills with Photoshop progressed throughout my magazine.
Using Blogger wasn’t hard to master as it is simple to upload documents onto it. Although the key thing was to use the correct labels so my work could be found easily.
The skills I developed in Flickr would mainly be writing the notes onto my magazine and the research magazines earlier in the course. I found this difficult to grasp due to the boxes which disappear when the mouse is not over it, so I struggled to find my work again but soon realised how to. I also realised you could change the size and shape of the boxes to span the area you are talking about.
I used Issuu to publish a few of my questions, I found this hard as the document had to be a specific type e.g. PDF so I had to work out what type of document it had to be in order to feature my answers. I also learnt how to add extra writing/image after uploading them.
Survey Monkey was an easy site to use due to the simplicity of the site and its navigation. I also learnt from this site to be more careful about login details as I was locked out of this account and had to make a new one.
The advantages of using these sites help the overall ‘look’ of my magazine and how it is presented, my magazine appears more professional as a result of using these sites rather than amateur. However, there are disadvantages to using these sites as you have to rely on free internet applications which could fail and lock you out of your account, this happened with my Survey Monkey account. I had to re-create my survey and create a new account because of this. Also when relying on the college network, certain computers software are not advanced enough to use some of these sites.
Using Blogger wasn’t hard to master as it is simple to upload documents onto it. Although the key thing was to use the correct labels so my work could be found easily.
The skills I developed in Flickr would mainly be writing the notes onto my magazine and the research magazines earlier in the course. I found this difficult to grasp due to the boxes which disappear when the mouse is not over it, so I struggled to find my work again but soon realised how to. I also realised you could change the size and shape of the boxes to span the area you are talking about.
I used Issuu to publish a few of my questions, I found this hard as the document had to be a specific type e.g. PDF so I had to work out what type of document it had to be in order to feature my answers. I also learnt how to add extra writing/image after uploading them.
Survey Monkey was an easy site to use due to the simplicity of the site and its navigation. I also learnt from this site to be more careful about login details as I was locked out of this account and had to make a new one.
The advantages of using these sites help the overall ‘look’ of my magazine and how it is presented, my magazine appears more professional as a result of using these sites rather than amateur. However, there are disadvantages to using these sites as you have to rely on free internet applications which could fail and lock you out of your account, this happened with my Survey Monkey account. I had to re-create my survey and create a new account because of this. Also when relying on the college network, certain computers software are not advanced enough to use some of these sites.
Wednesday, 19 March 2014
Monday, 17 March 2014
Tuesday, 25 February 2014
Original ideas statement
Original ideas statement
My magazine will be aimed at 15-19 year old women which are of a middle to higher class status, therefore my magazine will look quite feminine. The advertisements I will use will mostly be fashion labels and makeup, some of these will be designer which are slightly more expensive due to the higher class status. The colours and fonts will also be based around a feminine audience and use appealing colours to females. My magazine will mainly include the topics of fashion, beauty and music, which teenage women would be interested in.
My magazine will be aimed at 15-19 year old women which are of a middle to higher class status, therefore my magazine will look quite feminine. The advertisements I will use will mostly be fashion labels and makeup, some of these will be designer which are slightly more expensive due to the higher class status. The colours and fonts will also be based around a feminine audience and use appealing colours to females. My magazine will mainly include the topics of fashion, beauty and music, which teenage women would be interested in.
Wednesday, 12 February 2014
Construction schedule
Construction schedule
For the first 2 weeks of December I created my front cover, there was then our Christmas break. After the Christmas break, the first 2 week of January I developed my contents page. The next 2 weeks I used to make my feature article. At the beginning of February I added the finishing touches to my magazine and cleaned the pages up.
For the first 2 weeks of December I created my front cover, there was then our Christmas break. After the Christmas break, the first 2 week of January I developed my contents page. The next 2 weeks I used to make my feature article. At the beginning of February I added the finishing touches to my magazine and cleaned the pages up.
Tuesday, 11 February 2014
Location and Costume List
Location
The pictures I have used in my magazine on the 3 different pages were all taken inside a local church and outside on the church gardens. 3 of the images were taken inside against a white painted wall. The other 1 of the 4 was taken outside on the church gardens.
Costume List
Girl on front cover and feature article: on the front cover she is wearing a floral patterned burgundy dress and a gold chain necklace. On the feature article she is wearing monochrome print legging, a white textured top, a gold bracelet and the same gold chain necklace as displayed on the font cover.
Main image on contents page: she is wearing a burgundy knit jumper, dark acid wash jeans and an army green, fluffy hooded coat.
Corner image on contents page: she is wearing a peach skater skirt and a black fitted crop top.
The pictures I have used in my magazine on the 3 different pages were all taken inside a local church and outside on the church gardens. 3 of the images were taken inside against a white painted wall. The other 1 of the 4 was taken outside on the church gardens.
Costume List
Girl on front cover and feature article: on the front cover she is wearing a floral patterned burgundy dress and a gold chain necklace. On the feature article she is wearing monochrome print legging, a white textured top, a gold bracelet and the same gold chain necklace as displayed on the font cover.
Main image on contents page: she is wearing a burgundy knit jumper, dark acid wash jeans and an army green, fluffy hooded coat.
Corner image on contents page: she is wearing a peach skater skirt and a black fitted crop top.
Monday, 10 February 2014
Publishers Research
Publishers Research
IPC Media
They own more than 60 iconic media brands, IPC makes content for several platforms; across print, online, mobile, tablets and events. They communicate with 26 million UK adults, almost 2/3 of UK woman and over 40% UK men. Their awarding winning portfolio of websites span over 25 million users globally every month.
Future PLC
Future PLC is an award winning international media group and leading digital business. They reach more than 51 million consumers internationally a month and produce world-class content and advertising solutions for dedicated consumers online, on tablet & smartphone and in print. They have leading positions in Technology, Games, Film, Music, Women’s Creative, Photography, Creative & Design, Sport and Auto. The online presence of Future PLC has grown by 46% year on year and they are a global leader in tablet publishing.
Condé Nast
Condé Nast creates the world's best content for the world's most influential audiences. The company attracts more than 164 million consumers across its twenty industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Condé Nast Traveler, Details, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica. Condé Nast publish high end and expensive magazines.
IPC Media
They own more than 60 iconic media brands, IPC makes content for several platforms; across print, online, mobile, tablets and events. They communicate with 26 million UK adults, almost 2/3 of UK woman and over 40% UK men. Their awarding winning portfolio of websites span over 25 million users globally every month.
Future PLC
Future PLC is an award winning international media group and leading digital business. They reach more than 51 million consumers internationally a month and produce world-class content and advertising solutions for dedicated consumers online, on tablet & smartphone and in print. They have leading positions in Technology, Games, Film, Music, Women’s Creative, Photography, Creative & Design, Sport and Auto. The online presence of Future PLC has grown by 46% year on year and they are a global leader in tablet publishing.
Condé Nast
Condé Nast creates the world's best content for the world's most influential audiences. The company attracts more than 164 million consumers across its twenty industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Condé Nast Traveler, Details, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica. Condé Nast publish high end and expensive magazines.
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