Question 3. What kind of media institution might distribute your media product and why?

Conde Nast is a company that would produce and circulate my magazine. My magazine is a fashion magazine mostly which is aimed at women, of a higher class, therefore they are willing to spend money. This fits with the portfolio of Conde Nast which produce magazine mainly aimed at rich women. Conde Nast already publish a fashion magazine but this is aimed at women aged 25-40 years old, but mine is aimed at 15-19 year old teenagers. By producing similar magazines but being aimed at different ages, attract a younger audience to Conde Nast which would result in the younger women moving onto the other magazines they publish as they get older. This will increase the income for Conde Nast. My magazine also offers a music aspect, which will broaden the portfolio of Conde Nast and benefit the company.

Bauer is one of the publishers which would not produce my magazine due to the fact their target audience is 85% male, but my magazine is completely based on a female audience. Bauer is aimed at a lower class unlike my higher class target audience so I would have to lower the price of my magazine to fit the target audience to Bauer and not my own.

IPC Media is the second publisher, which would not distribute my magazine because they already produce many magazines, which are similar to mine, therefore my media product would not offer anything new to their company and portfolio. Also, the target audience of IPC Media is men and women in their late 20’s, whereas my target audience is women aged 15-19 years old.

My magazine would benefit most by being produced by a main publisher like Conde Nast because my magazine has a lot to offer their company and it is more expensive. Also a limited amount of money would be made if not enough were sold. Controversially, there are advantages of investing in a small publishing company, for example, being apart of a smaller list assures that you’re magazine is less likely to be minimized by a bigger magazine. However, disadvantages can also be argued as going with a smaller company which has less money could mean that less money will be invested into the publishing of my magazine, but going towards a bigger magazine.

Still, a bigger publishing company has more money and would not delay spending the appropriate costs of retailing and marketing endorsements. Big publishers, like Conde Nast have a big foundation to increase any sale prospects. This is an advantage of participating in a big publishing company. A disadvantage of joining a larger publishers is that my magazine may have to be printed in specific layouts. Also my magazine would probably have to achieve and precise profit in order to continue with Conde Nast. As it has become tough for magazines to survive and be successful, this is proven by this statistic: 60% of magazines fail within the first year of publication and 2 in 10 magazines survive the first 4 years of publication.

Digital distribution is available and possible along with a subscription but my research showed that my target audience were not interested in an online version. Therefore, I am positive that Conde Nast will publish my magazine.